BMW Chief Wishes Anger To Dissolve With Electric Car Issues

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Bayerische Motoren Werke AG (BMW) Chief Executive Officer Norbert Reithofer told his fellow Germans to set aside their infamous fear of the unknown and embrace electric-vehicle technology.

‘German angst’ is another concept the other world is familiar with,” Reithofer said today in Munich, although “Germany is admired and respected the world over because of its engineering expertise and powers of innovation. “We like to take part in long and fearful discussions because we Germans tend to see more problems than opportunities, and it is no different with electro-mobility.”

BMW aims to get its first electric vehicle — the i3 city car, that can go on sale later this year — off to a good beginning even as interest in battery-powered cars has disappointed because of cost and concerns about their range. The car is key for BMW’s image because the world’s largest luxury-car maker seeks to maintain Volkswagen AG (VOW3)’s Daimler and Audi AG (DAI)’s Mercedes-Benz at bay.


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